Nature - Health - Beauty

Since 1989

Confidence

This is why Bonafides exist in the first place. To empower our clients and give them a boost of con-fidence by helping them achieve better skin, better health and better state of mind. We find great joy when someone walks into our spa and walked out feeling positive about them-selves. We are not just in the beauty industry. We are in the empowerment industry.

Beginning

It all started in 1989. Bonafides started as a small business in a shophouse tucked away in a cozy corner of Ang Mo Kio. With just over 70 square metres in size, she began her operation by providing facial services to customers with just 4 beds.

Expansion

Business grew exponentially, appointments are being made weeks in advance. Some of Bonafides’ clients had to wait at the outlet for any last minute cancellations, just to get a vacancy.By 1995, Bonafides expanded to 4 other different outlets in Hougang, Bukit Merah, Tampiness and Parkway Parade.

 

By 2019, Bonafides had served more than 900,000 customers through all the outlets combined. Our new initiative in promoting Ala-Carte services will help to restore faith in the community and help more people achieved their beauty and their health.