This is why Bonafides exist in the first place. To empower our clients and give them a boost of con-fidence by helping them achieve better skin, better health and better state of mind. We find great joy when someone walks into our spa and walked out feeling positive about them-selves. We are not just in the beauty industry. We are in the empowerment industry.
It all started in 1989. Bonafides started as a small business in a shophouse tucked away in a cozy corner of Ang Mo Kio. With just over 70 square metres in size, she began her operation by provid-ing facial services to customers with just 4 beds.
Business grew exponentially, appointments are being made weeks in advance. Some of Bonafi-des’ clients had to wait at the outlet for any last minute cancellations, just to get a vacancy.By 1995, Bonafides expanded to 4 other different outlets in Hougang, Bukit Merah, Tampiness and Parkway Parade.
In 2015, Bonafides made her way into Amara Hotel, providing 1 stop services to our clients who wanted the convenience of getting all the services done in a single salon.